This guide is intended as a resource to help you increase magento conversion rates, and ultimately improve your online store’s overall shopping experience. Use it as a quick-reference tool or as a primer for learning about the latest conversion trends in eCommerce.
What ‘s Conversion rate?
Simply put, conversion is your ability to get people to buy things from your online store. It can also mean getting people who visit your store to take other actions that might lead to future sales, such as signing up for a newsletter, creating a wish list, or starting a free trial.
But most often, conversion reflects the percentage of visitors to your site who actually make a purchase. Your conversion rate is calculated as:
In preparing this guide, we’ve identified some easy and not-so-obvious opportunities for increasing conversion rates. The tips outlined here are those we believe even the most seasoned merchants will find worth exploring.
Why Are Conversion Rates Important?
Your conversion rate is more than a measure of your sales. It’s a measure of how well your store is meeting your customers’ needs.
Is your site loading fast enough? Are your products easy to find? Is your checkout process fast and secure? Do you offer multiple payment options?
Your conversion rate is also a measure of the quality of the traffic your site is getting. Are the visitors you’re attracting your target customers? Are you using promotions and SEO effectively? You can have a great website selling dancewear, but if your site visitor isn’t a dancer, chances are she isn’t going to buy anything.
Because so many factors can influence conversion, it’s hard to pinpoint just one or two factors as the reason for low or fluctuating conversion rates. Your site analytics can give you clues as to why you’re not converting more customers. For example, if you’re losing customers at checkout it could be that your customers have security, payment, or price concerns. If you’re losing customers on your product pages it could be that you’re not presenting enough detail or the right kind of information about your products.
But the good news is, there’s always room for improvement. Whether your conversion rate is 3% (the current industry average) or 13%, you can always implement new strategies to help increase your sales
Ok, we talk too much, let’s start our works:
1. Help Your Customers Find What They’re Looking For
One of the biggest reasons shoppers leave an online store without buying isn’t because of price. It’s because they can’t find something they want.
There are two easy ways to help your customers find the right products – search and faceted search:
Search – Improving your product search capabilities is one of the best ways you can increase your conversion rate. Your search bar should be large enough so that it’s easily visible, and should appear consistently throughout your site. It’s also a good idea to enable autocomplete for search phrases, both to minimize typing for your customer and present him or her with related search options.
Faceted Search – Use faceted search options to help customers narrow their searches according to various product attributes, including category, size, color, etc. And configure your search tool to include common misspellings and synonymous phrases to increase relevancy of results.
2. Merchandise Your Products
Once your customer finds a product and clicks on it to learn more, make sure you’re doing all you can to merchandise and sell that product.
3. Use Clear and Compelling CTAs
Your customer shouldn’t have any doubt as to what will happen when they click a button or link.
Do yours convey a clear action? A good rule of thumb is to start your calls to action with a verb, and be as concise as possible. Add to Basket, Proceed to Checkout, and Register Now are all familiar examples.
Make sure calls to action are easy to see, and that you have at least one call to action on every page. Use different colors and font sizes for your calls to action to help your customer prioritize calls to action visually. For example, Buy Now should stand out more than Add to Favorites.
Another thing to consider is primary vs. secondary CTAs. The same rules apply to secondary CTAs as well. While we all want people to buy, we should also be able to convert on secondary goals such as newsletter subscriptions, wish lists, etc. This helps to capture people who are researching but not ready to buy.
4. Make Your Site Fast
Never underestimate the importance of a speedy site. People always love the fast site. Time ‘s money
5. Be Mobile Friendly
A large and growing number of your potential customers will be visiting your store via their mobile phones or tablet computers.
6. Stay With Your Customer
There are several reasons customers abandon shopping experiences, according to conversion experts. But those sales aren’t necessarily lost.
7. Keep Checkout Simple
Once your customer has decided to buy, try to move them through checkout as quickly as possible.
8. Offer Multiple Payment & Shipping Options
Make sure your shopping experience is meeting the needs of different kinds of customers: Those who want their purchases right away, for example, and those who won’t buy anything unless they get free shipping.
9. Make it Personal
The more you know about your customers, the more you can give them what they want. Segment your customers based on their behaviors (how much they spend, what they buy, how often they buy) and demographics (age, gender, country, city, state, region), as well as other data you collect. You can even collect data about first-time or unknown site visitors and segment them based on items they’ve browsed, what OS they’re using, or how they found their way to your site
10. Use Price Promotions Wisely
Once you’ve optimized your site for performance and usability, it’s time to focus on price promotions.
Keep in mind, however, that overusing price promotions could permanently alter the way customers perceive your brand.